MARKETING CASE STUDIES – Convercent: Develop new business, foster social media advocates, and increase brand awareness for SaaS companies and restaurants. ServiceMobi: Increased app downloads to 7,000 for the social home services app by running gift card programs, videos, & Google Adwords campaigns. ICAT Insurance: Tripled Facebook fan growth through the use of Facebook Advertising. SocialMediaOnlineclasses.com: Surpassed […]
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Growth marketing is an integrated approach to growing your business and optimizing your content marketing efforts through constant testing across marketing channels. Growth marketing is to identify new opportunities. Top-of-the-funnel tactIcs: Facebook ads, podcast advertising, secondary SEO. Leverage Facebook custom audiences for growth by launching targeted ads and growing a relevant audience with a look-a-like
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The design is an iterative process that seeks to integrate meaning with form. Elements of a Brief: Review of Process to Date Industry Trends Key Stakeholders Internal Audit Competitive Audit Interview findings Research findings Brand Architecture Brand Attributes Brand Strategy Goals Closure and next steps The Naming process is a complex, creative, and iterative process
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Graphic Arts Production: Printing is a means of graphic communications and the reproduction of quantities of images, which can be seen or perceived visually. EVOLUTION: pictographs–>ideographs–>cuneiforms–>hieroglyphics–>alphabet Web presses are used almost exclusively by gravure and have been a dominant factor in lithographic printing since 1954. Papermaking was invented in China. Five major printing processes use
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Design Processes: Letterhead Design Process. Clarify use–>Determine Need–>Get Content–>Develop Design–>Identity paper–>Determine production method–>Manage Production (Standard letterhead size is 8 ½ x ll used in Canada, Mexico, and US.) Business Card Design Process Clarify positioning–>Determine need–>Finalize content–>Develop Design–>Identity Paper–>Determine production method–>Manage production Brochure System Design Process Revisit big picture–>Design a cover system–>Determine Typographic System, Determine artwork–>Design
Types of branding for different brand processes: A disciplined process used to build awareness and extend customer loyalty. Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition and give employees the best tools to reach customers are the reasons why companies
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RESEARCH MESSAGE MAPPING Brand identity ideals Vision-compelling by effective, articulate, and passionate leaders is the foundation and the inspiration for the best brands. Meaning-The best brands stand for something — a big idea, a strategic position, a defined set of values, and a voice that stands apart. Authenticity-clarity about its market, positioning, value proposition, and
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How to grow your YouTube subscribers: When you log onto your YouTube account, do you ever see the low amount of traffic coming through your channel? Have you ever wondered how to grow your YouTube subscribers? People who subscribe to channels — to any YouTube channel — are more engaged. They seek out content, comment
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TYPES OF DIGITAL GRAPHICS – Global Social Media Marketing Computer art Synthetic art Mechanical art CAD-computer assisted design or drafting is used in technical drawing or illustration Pixel-picture element Bit maps-real-world analog to a mosaic made from tiny colored tiles Types of Digital Graphics: Dithering, or mixing tiles of the available color of shades of
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FINDING YOUR WAY AROUND REPRODUCTION FILES What type of image is it? Is it a photographic image with continuous tones or is it a graphic design image with solid color, crisp edges, and line art. How is it going to be reproduced? Professional printing, office printing, and screen display have different file requirements. Some documents
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