Marketing Strategies

GROUPS TEAM DEVELOPMENT STRATEGIES

Groups are two or more people having common interests or objectives.  These can include individual leadership, individual accountability, and individual work products.  A group has two or more people who interact regularly to accomplish a common purpose or goal with similarities and gathering of people. Teams are a small number of people with complementary skills […]

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CURSTOMER SEGMENTATION AND TARGET MARKETING

Buyer Behavior in Consumer Markets The goal of Marketing Strategy: to identify specific customer needs, then design a marketing program that can satisfy those needs.  The behavior of consumers is often irrational and unpredictable.  Ethnography-developing information about families to develop products/services that better-fit family lifestyles.  Successful marketing strategy depends on a clear understanding of customers

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MARKETING STRATEGY IN TODAY'S DIGITAL ECONOMY

MARKETING STRATEGY IN TODAY’S DIGITAL ECONOMY

Marketing strategy in today’s digital economy: The new age of marketing has been issued in.  People are connecting through social media and business has trended to online.  There is now a power shift to customers where individual consumers and business customers can compare prices or product specifications in a matter of minutes.  Because of the

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PHOTOGRAPHY

Stock photography: http://us.fotolia.com/ Creating a visual resume. http://rightcareersteps.blogspot.com/2013/08/10-new-ways-to-build-kick-butt-new-age.html Types of Photography 1. Creative photography provides original images for reproduction and is a product of commercial photographers, art studios and creative art departments in printing companies. 2. Graphic arts photography is used in the reproduction of art and copy and is an integral part of the printing

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MARKETING STRATEGY SMALL DESIGN FIRM

MARKETING STRATEGY SMALL DESIGN FIRM

Marketing strategy small design firm: Analyze your firm’s strengths and weaknesses honestly.  Set realistic marketing goals based on your firm’s financial means.  Design your program around your needs and interests.  Record your goals and marketing plan.  Identify your markets through careful research.  Involve as many of your staff in the promotion of the offices as

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HOW TO BECOME AN INTERNATIONAL MARKETING DIRECTOR

HOW TO BECOME AN INTERNATIONAL MARKETING DIRECTOR: 1) Become a Marketing Coordinator: 2) Become an International Marketing Manager: As the International Marketing Manager, you will support and assist in the development and implementation of marketing and advertising programs to increase our competitive position in global markets. Ideal candidates will ensure franchise owners/licensees, local advertising co-ops, affiliated ad agencies,

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DESIGNING BRAND IDENTITY

Designing brand identity: LANGUAGE AUDIE Foundation: Meaning, Voice, Tone, Emphasis, Accuracy, Clarity, Consistency, Positioning, Framework, Hierarchy Punctuation, Capitalization, style Identification: Company name-formal, company name-informal, descriptors, taglines, product names, process names, service names, division names, Aspiration: Mission, vision and values, key messages, guiding principles, customer pledges, history, elevator speak, boilerplate Navigation: Call to action, Phone numbers,

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WEBSITE DEVELOPMENT

Begin by asking these crucial questions about website development: Who is Global Social Media Marketing? Global Social Media Marketing is a brand and freelance firm. Why does anyone need to know who we are?  People need to know that we are a technology and social media marketing service for them. What’s in it for people

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MARKETING SWAG DESIGN PROCESS

MARKETING SWAG DESIGN PROCESS

Ephemera/SWAG Design Process Marketing swag design process: Objects with a short life, or more simply put, stuff.  Pens, pencils, highlighters, mugs, commuter cups, steins, coasters, apothecary jars, sports bottles, portfolios, pad holders, CD cases, folders, pocket planners, letter openers, mouse pads, screen sweeps, notepads, memo cubes, 3M Post-its, magnets, rulers, balloons, tins, yo-yos Frisbees, playing

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