A post shared by Benjamin Kepner (@benjaminkepner) on Mar 14, 2014 at 7:28am PDT GOOGLE ADWORDS TRAFFIC SOURCES TRACKING Direct Traffic: Represents visitors who clicked on a bookmark to arrive at your site, or who typed the URL directly into their browser. Referring Sites: Sites that send traffic to you. These could be banner ads or […]
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Marketers need a process to generate content marketing content plan ideas. Humans are always coming up with new ideas. A process allows you to think of content marketing content plan ideas that may not be easily apparent. Reasons to know how to generate content marketing content plan ideas: Your days are busy, uncover content marketing
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EMAIL MARKETING STRATEGY Billboards, cold calling, ads. technology is making these less effective and more expensive. The Core principles of email marketing strategy: Rise of mobile devices Significance of segmentation Power of personalization Importance of data-driven analysis and optimization. An email has to be mobile optimized to be effective. Sustained success with email: stakeholder buy-in
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Mobile google adwords marketing: A recent study found that 56% of impressions aren’t even seen. YouTube’s huge reaches more 18-34-year-olds than any U.S .cable network. Youtube has a great mobile reach, ads formats that drive engagement and value, campaign performance and tracking optimization, integration with Google Play for tracking and targeting, and inventory transparency. Across
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NEXT: PRODUCT DATA SPECIFICATION Use Google Merchant Center as a resource to manage feeds, view data, and explore programs for your products. Go to the Home page from the navigation panel to quickly view Merchant Center announcements as well as your Dashboard information. The dashboard contains product data overviews, feed information, and Shopping ad clicks.
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Google display advertising exam study guide: When you advertise on the Google Display Network, your ads can appear across a large collection of websites, mobile apps, and video content. This includes Google AdSense publisher sites, including AdSense for Domains and AdSense for Errors, DoubleClick Ad Exchange publisher sites, and Google sites (Google Finance, Blogger, and
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XML is not a replacement for HTML. XML and HTML were designed with different goals: XML was designed to describe data, with focus on what data is HTML was designed to display data, with focus on how data looks HTML is about displaying information, while XML is about carrying information. XML Components Element An XML
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Targeting Google Adwords Campaigns Keywords to Appear on the Search Network Keywords are words or phrases that are relevant to your product or service. Location and language: Location targeting can help focus your advertising on the areas where you’ll find the right prospective customers, and restrict it in areas where you want. Restrict your ads
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