Marketing Strategies

The role of ethics and social responsibility: In response to customer demands, along with the threat of increased regulation, more and more firms have incorporated ethics and social responsibility into the strategic marketing planning process. Dimensions of Social Responsibility Social Responsibility relates to an organization’s obligation to maximize its positive impact on society while minimizing […]

To understand Basic Marketing Concepts one must first understand general marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Basic Marketing Concepts you nee to know:   A post shared by

The public and the advertising industry itself agree that companies that use illegal or unethical advertising tactics should be dealt with severely. Not only is deceptive advertising wrong, but it also creates a lack of trust in all advertising, making it difficult for honest businesses to effectively promote their products and services. Constraints no advertising