Event Marketing

DIGITAL ATLANTA BRINGS TOGETHER DIGITAL MEDIA HUB

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Now in its third year, Digital Atlanta is a week-long series of workshops, lectures, networking, and social events that brings together entrepreneurs, innovators, business leaders, solution providers, executives, and aspiring marketers like myself to discuss digital innovations, explore opportunities in the digital space and highlight how Atlanta is leading the charge in the digital marketing era. What’s the […]

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TERRY TALKS VALUES WITH GOOGLE

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“Bring your whole self to work.”  That’s the meaning behind having a job that you live and breathe for every day.  Terry Talks with Google connected Terry students with alumni who have experienced successful careers in different areas of expertise as well as their time at Google. This talk focused on the understanding of identifying

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THE ROI OF SOCIAL MEDIA MARKETING FOR BUSINESS

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“Piano Man” Gary Vaynerchuk sang us a song on what the ROI of social media means for society at Inbound Conference 2012.  His speech focused on customer retention and realizing that social media has an impact on the way we do business in today’s world. “The way we communicated in the past has now been

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THE BIASES OF SEO

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Imagine yourself as a young woman, searching for a mate.  Rand Fishkin, short man SEOmoz extraordinaire, had a quirky keynote presentation at #Inbound12 about how women shouldn’t be excluding keywords but looking for those men who were just as close with a bigger heart.  Do you never know?  You may just meet Mr. Right.  In

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SCIENTIFIC INBOUND MARKETING TIPS AND TRICKS

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Social Media Scientists like Dan Zarella are like unicorns and rainbows–they don’t really exist. However, I got the chance to catch a glimpse of Dan’s majestic knowledge of Inbound Marketing at #INBOUND12.  He’s spent a lot of time crunching the numbers to really show inbound marketers what works and doesn’t work.  In this speedy presentation, he cited

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HOW TO WORK WITH INTROVERTS

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#INBOUND12, the world’s largest inbound marketing conference, featured some great keynote speakers that were loud and energetic.  However, the one that silently caught people’s attention was a successful woman named Susan Cain.  Susan Cain, author of “QUIET: The Power of Introverts in a World That Can’t Stop Talking,” has been reading books since she went camping

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Inbound Marketing

THE INBOUND MARKETING MOVEMENT

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Ring. Ring.  Wake up!  Get in the caaaar, it’s inbound time!  I arrived at the Hynes Convention Center in frenzy with a coffee in hand in late September. With over 2,800 marketers in attendance, I grabbed my seat early while I gawked at how mainstream the inbound marketing movement was becoming.  People were rushing through

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FOR MY LOVE OF MARKETING

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“For the love of marketing.”  The love of connecting, sharing, and expressing the values that make our society better in this new digital world.  Hubspot’s Marketing forms their vision around this and has inspired me to write contextually the story of my experience and the people I met at #INBOUND12. As an evolving marketing professional,

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THE LOTTERY: BIG BUSINESS, BIG FUN!

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The Lottery: Big Business, Big Fun!: Do you play the lottery?  Today could be the day!  Margaret Requa DeFrancisco, President & CEO of the Georgia Lottery Corporation, came to educate the audience at Terry Third Thursday to show how the lottery proceeds go to good causes such as sports facilities, art, senior citizens, environment, and education.  The lottery gives

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SOUTHWEST AIRLINES LUV COMPETITION

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How does your charity support the Atlanta community? Southwest airlines luv competition: The Latin American Association helps Latino immigrants achieve self-sufficiency, put down roots, build a better life for themselves and their families, and contribute to a more integrated Atlanta community.  Established in 1972, we are the leading service provider for Latino families in Atlanta,

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