BUILD YOUR YOUTUBE CHANNEL’S ONLINE PRESENCE

Build Your YouTube Channel’s Online Presence

The best way to use YouTube to build your channel’s online presence is to utilize our youtube social marketing plan. 

85% of adults ages 18-49 use multiple devices at the same time and two-thirds watch YouTube on a second screen while watching TV at home. What makes YouTube unique is that the platform breaks down the fourth wall and invites viewers to take part in an interactive viewing experience anytime, anywhere, across multiple screens. Over 400 hours of content are uploaded onto YouTube every minute to educate, entertain, and inspire viewers. YouTube reaches over one billion unique viewers globally who watch over six billion hours of YouTube videos each month! These viewers are not just passively watching content, they are engaging in two-way conversations with communities like them. Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something.

To become a part and stay to date in this ever-growing, ever-changing ecosystem one must keep up with the trends. Here are some very important social media marketing tips to build your YouTube channel’s online presence!

ENGAGE WITH YOUR TARGET AUDIENCE
Show them first hand what you have to offer by sharing useful information, how-to guides and sneak peeks, issuing calls-to-action, and simply communicating with them either in the comments or YouTube inbox messages.

PROMOTE YOUR CHANNEL
Improving the quality of your videos will be an ongoing process, so make notes for what you can do in future videos. Link to or embed your videos on your own websites. Submit to other websites and blogs. You should also create and maintain a list of different blogs or online directories where you submit your videos. You can grab the link to share your video by clicking the Share tab beneath a public video and either sharing it directly from a network or be grabbing the URL or embed code. Encourage others to share. Utilize your social network and let your audience know that they are free to share your videos. Word-of-mouth is always fantastic. Also, ask yourself the following questions in order to see how you can best grow your viewership:

1. Maximizing Viewership: How many views (or how much watch time) do we have What content is causing changes?
2. Promoting/producing Content: Which content elicits a favorable reaction?, Which content is getting watched the most?, Which content best keeps viewers’ attention?, and Who/where are my viewers?
3. Making our Content More Discoverable: How do people find our content?, How do people watch our content?, and When should we upload content?
4. Building Loyalty: How many people have subscribed?, How loyal are viewers?, How loyal are subscribers?
5. Reaching an International Audience?: Which other languages should we target?, How many views benefit from captions?
6. Enriching our Content With Interactivity?: How do cards and end screens perform?

If you plan to…	You may want to assess…
Start or change the direction of a channel	Mission
Brand a channel consistently	Brand
Review or update the content strategy	Content value
Improve audience match and grow watch time	Audience and engagement
Attract new viewers or grow subscribers	Discovery
Track monetization goals	Revenue (separate course)

There are three important parties when it comes to a successful YouTube video… Viewers, Creators, and Advertisers.

• Viewers – Want to be entertained, learn, and join an interactive community. They make up the diverse audience of YouTube that brands and creators want to reach.
• Creators – They express themselves, share their creativity, and those with great content and engaged viewers can build a business with their YouTube channel.
• Advertisers – Creators use these as a way to reach and target their audiences. Advertisers purchase ads with specific demographics.

Watch ten videos similar to your channel’s niche and note the following items for each:

1. What did/didn’t you like?
2. What caught your attention?
3. How many views do the videos have? 
4. If the video is popular, why? If it’s not, what is it missing?
5. How many comments does each video have?
6. How old are the videos?
7. Does the video’s creator have a YouTube channel?
8. How well-represented is your niche on YouTube?

These tips are crucial if one wants to build and grow their YouTube channel. There are so many steps in this ever-evolving environment. We’re here to help. If you have any more questions please leave a comment below!