BLOGGING STRATEGY GOALS SEO PROCESS

BLOGGING STRATEGY GOALS SEO PROCESS

Blogging Strategy Goals SEO Process

The blogging strategy goals SEO process has several steps that should be followed when trying to complete a blog article with a good SEO. Below is the goal of the actual blog article followed by the steps in creating a legitimate, focused blog article.

GOAL: Promote Registrations for WEBSItE, drive traffic to WEBSITE, or a post that can be placed in 3rd party sites to drive traffic to our blog.  Convert 1,000 member subscriptions by April.

DELIVERABLES:

  • Blog post per week – (5 total)
  • Find Campus influential leaders that can promote registrations WEBSITE on a Rev. Share model
  • Gain Exposure to blog and each of our B2C sites

ARTICLE PROCESS:

  • 400-600 words long, Keyword (55 Characters), Meta Description (140 Characters), 2 Image file name and Alt Tags, Links and Anchor Text, Mobile Optimization, Other Blog Elements, and potential video
  • Send to colleagues
  • Send Revisions to Marketing Department/Design for infographics/images
  • Share article on Social Media Thursday night based on audience peak times on social media

PITCHING ARTICLE TOPICS:

Hubspot’s Blog Topic Generator and how to think up a year’s worth of blog posts article are awesome tools for helping you create fantastic blog titles.

  • How Millennials Are Using Mobile in Travel
  • The Top Language Apps for Travelers
  • From Airbnb to Uber
  • Lights, Camera, Events!
  • The Luxury of Cruises-Publish in Luxury Travel Blog

DISTRIBUTION:

  • Outbrain
  • SMM
  • HootSuite: Track links through ow.ly with CT’s
  • 1-1 Engage with Influencers list created by Benjamin
  • Twitterfeed: Monitor your RSS feed and updates your Facebook and Twitter accounts when you have a new blog post.
  • Lead Capture from Articles: RSS Feed, Newsletter sign up, site registration, and landing pages.
  • Watermark Pinterest photos and pin your blog articles.
  • Chats on Twitter: #BlogChat:
  • Link building on influential travel blogs, a total of 100 new links added.
  • Google indexes Twitter

METRICS:

  • Audience: Millenials and travelers that expect shared multimedia content.
  • Deliver that by engaging with a fan base of BRAND
  • Number of article views
  • Blog subscription growth
  • Most popular articles (author, content, channel)
  • Number of inbound links/CPA
  • Number of Social Media Shares
  • Number of Comments
  • Conversions to memberships

TOOLS:

  • FeedBurner: Who is accessing your content and what they are clicking on.
  • Google Analytics/Do we have Optimizely?

TRIGO; RATESHRINKER

BLOGGING STRATEGY GOALS SEO PROCESS

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