Ring. Ring. Wake up! Get in the caaaar, it’s inbound time! I arrived at the Hynes Convention Center in frenzy with a coffee in hand in late September. With over 2,800 marketers in attendance, I grabbed my seat early while I gawked at how mainstream the inbound marketing movement was becoming. People were rushing through […]
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Retweet your competition, if you’re sharing the best news from everywhere, people will follow you for everything they need to know. But, as important as aggregation is, be sure to post original content as well. TWITTER SEARCH To find photos and video on Twitter, use “filter: photos” “filter: videos” when searching. Another good place to build
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How to create content that people actually care about: Ever feel like people don’t care about the time you spend developing content marketing? James Andrews dispels the myths of content creation by showing you easy ways to create great looking content. James Andrews, the founder of Social People, specializes in the creation of digital/social technology strategies,
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Innovation = Creativity * Risk Taking Innovation Strategy Process: Innovation is now the centerpiece of corporate strategies and initiatives. Teams need to be the backbone of the IDEO method. “Hot project” teams are infused with purpose and personality. To IDEO, teams always beat individuals. Hot Project Teams should: Come from widely divergent disciplines. Be empowered to
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Advertising consumer business channel strategies: National Advertising: refers to advertising by the owner of a trademark product brand or service sold through different distributors or stores. It tends to be general in terms of product information. National advertisers have begun to identify and reach more narrowly defined market segments and in some cases individual consumers. The
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“For the love of marketing.” The love of connecting, sharing, and expressing the values that make our society better in this new digital world. Hubspot’s Marketing forms their vision around this and has inspired me to write contextually the story of my experience and the people I met at #INBOUND12. As an evolving marketing professional,
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The Lottery: Big Business, Big Fun!: Do you play the lottery? Today could be the day! Margaret Requa DeFrancisco, President & CEO of the Georgia Lottery Corporation, came to educate the audience at Terry Third Thursday to show how the lottery proceeds go to good causes such as sports facilities, art, senior citizens, environment, and education. The lottery gives
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Year of the Dragon: “EXPECT A WILD YEAR” the words uttered for my 2012 horoscope according to the ancient Chinese zodiac Year of the Water Dragon. I had no idea that my 3 years of Mandarin Chinese studies had given me wise words of wisdom to better prepare for 龙年. Year of the Dragon, and since
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Implementing a Reward System: It is imperative that teachers use some form of reward system along with the built-in class stars to motivate the student through positive reinforcement and make the student aware when expectations aren’t met. The teacher’s system can be physical or even verbal for higher level students, but they should make certain
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The Importance of a Media Database in Public Relations: After a first-day integration philosophy outlook, I spend my first week learning about Public Relations. I never had a job in Public Relations, but I knew it would be to understand not only in this role but in developing media relationships for the future. Sarah had
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