Transaction exposure arises from fixed-price contracting in a world where exchange rates are changing randomly. The magnitude of transaction exposure is the amount of foreign currency that is receivable or payable. Economic exposure is the extent to which the value of the firm would be affected by unanticipated changes in exchange rates. The firm’s value […]
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The Marketing plan provides a detailed formulation of the actions necessary to carry out the marketing program. A marketing plan is not the same as a business plan. Business plans, although they typically contain a marketing plan, encompass other issues such as business organization and ownership, operations, financial strategy, human resources, and risk management. Can
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Now in its third year, Digital Atlanta is a week-long series of workshops, lectures, networking, and social events that brings together entrepreneurs, innovators, business leaders, solution providers, executives, and aspiring marketers like myself to discuss digital innovations, explore opportunities in the digital space and highlight how Atlanta is leading the charge in the digital marketing era. What’s the
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An International Marketing Research Process is the systematic gathering, recording, and analyzing data to provide information useful to marketing decision-making. The information must be communicated across cultural boundaries and these research tools are then often applied in foreign markets. General information about the country, area, and/or market is necessary to forecast future marketing. These requirements are
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“Bring your whole self to work.” That’s the meaning behind having a job that you live and breathe for every day. Terry Talks with Google connected Terry students with alumni who have experienced successful careers in different areas of expertise as well as their time at Google. This talk focused on the understanding of identifying
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“Piano Man” Gary Vaynerchuk sang us a song on what the ROI of social media means for society at Inbound Conference 2012. His speech focused on customer retention and realizing that social media has an impact on the way we do business in today’s world. “The way we communicated in the past has now been
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Imagine yourself as a young woman, searching for a mate. Rand Fishkin, short man SEOmoz extraordinaire, had a quirky keynote presentation at #Inbound12 about how women shouldn’t be excluding keywords but looking for those men who were just as close with a bigger heart. Do you never know? You may just meet Mr. Right. In
Gmail Email is used extensively for school communications. Sometimes you may need to email out the same message to all your students or their parents. In order to personalize the emails or make them relevant to the individual, sometimes an email merge is required. Two add-ons that may be helpful include Yet Another Mail Merge
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Social Media Scientists like Dan Zarella are like unicorns and rainbows–they don’t really exist. However, I got the chance to catch a glimpse of Dan’s majestic knowledge of Inbound Marketing at #INBOUND12. He’s spent a lot of time crunching the numbers to really show inbound marketers what works and doesn’t work. In this speedy presentation, he cited
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#INBOUND12, the world’s largest inbound marketing conference, featured some great keynote speakers that were loud and energetic. However, the one that silently caught people’s attention was a successful woman named Susan Cain. Susan Cain, author of “QUIET: The Power of Introverts in a World That Can’t Stop Talking,” has been reading books since she went camping
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