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DEVELOPING AND MAINTAINING LONG-TERM RELATIONSHIPS

The company collects customer information at every point where it contacts a customer-sales, loyalty programs, surveys, direct mail advertising, sales promotions (contest and sweepstakes) and affiliate programs with florists, credit card companies, and airlines, and uses it to create customized communications and product offerings for each of the customers in the database. A sophisticate4d segmentation […]

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BUSINESS CASE ANALYSIS

1 Comment / Event Marketing / By Benjamin Kepner / May 18, 2013 / Business, Marketing, marketing strategy

Spring 2011 Terry Undergraduate Business Case Competition I. Executive Summary The purpose of this business analysis is to create a feasible business model and marketing plan for launching the new integrated product known as the Perfect-A-Flash. VIP’s problem statement for the marketing plan of the new product development process is defined as “how to launch

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IDENTIFYING IMPORTANT PEOPLE IN YOUR CAREER

Marketing Strategies / By Benjamin Kepner / May 16, 2013 / career development team, Marketing, Strategic Thinking

Identifying Important People in Your Career The Mentor: Jill Walton/Mark Anthony Thomas is the person who has reached the level of success you aspire to have. You can learn from their success as well as their mistakes. Heed their wisdom and experience. This relationship offers a unique perspective because they have known you through several peaks

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ADVERTISING LEGAL ISSUES ETHICAL ISSUES

Marketing Strategies / By Benjamin Kepner / May 14, 2013 / Advertising, Advertising and Marketing

Advertising legal issues ethical issues LEGAL ISSUES: Legal Environment includes what laws and regulations that determine what advertisers can and cannot do. It opens up communications (rationalism) to broaden the range of ideas and debates. It can also expand the market economy and a democratic society. However, it limits Communications (behaviorist). One needs to enforce standards of

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SENDING THE RIGHT EMAIL TO THE RIGHT PERSON

Marketing Strategies / By Benjamin Kepner / April 25, 2013 / Business, Business Manager, Business Marketing, Email Marketing, Emails, Marketing, Marketing Strategies, Segmentation Behavior Metrics, Stages of Emails

Sending the right email to the right person:Email marketing is still one of the most effective channels for conversion because there are more than 3.2 billion email accounts today and it allows you to be highly personal. 91% of consumers check email once a day because they prefer email for marketing communications and email has

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TABLET STRATEGY: BRANDS AGENCIES ENGAGE AUDIENCES

Event Marketing / By Benjamin Kepner / April 11, 2013 / AiMA, Atlanta Interactive Marketing Association, Delta, Home Depot, Ipad, Iphone, moxie interactive, tablet strategy, tablets

Tablet strategy: brands agencies engage audiences In my first experience at an Atlanta Interactive Marketing Association event, I got the chance to talk about reaching consumers across their favorite new device, their tablet. The panelists touched on how tablets are disrupting the living room, providing new and more engaging advertising formats, how they are providing

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LATIN AMERICAN ASSOCIATION CALENDAR EVENTS TEMPLATE

Event Marketing / By Benjamin Kepner / April 8, 2013 / Spanish

How do you say “life-changing” in Spanish? Cambios en la vida= changes in life Cambio de vida = refers more to a life style change. Vida cambio is a bad translation of “life change” because the question would be what type of change? A life change. So change is your noun. Cambio. Life is

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CREATIVE BRIEF TEMPLATE

Marketing Strategies / By Benjamin Kepner / April 8, 2013 / Business Plan, Creative Brief Template, Marketing

Creative Brief Template Client: Yoguri Project: Winter volume driver Date: 12.1.2010 1. What’s the client’s real problem? It’s cold outside and people don’t want to eat a cold dessert. 2. What’s the communications objective? Change belief about eating cold things on cold days. 3. Who is the target audience? UGA coeds 18-24 who

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PARDOT MARKETING IMPLEMENTATION GUIDE

Marketing Strategies / By Benjamin Kepner / March 23, 2013 / Email Marketing, Marketing

Pardot Marketing Implementation Guide Marketing Automation *E-mail is a unique identifier in Pardot* all prospects in pardot have a campaign, but they can only have one at a time Nurture and Quality for sales I. Dashboard Assigned Prospects-assigned to a user Tracking code will be cookie-visitor, reverse lookup on IP address Visitors-what pages visited, where referral

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ECUADOR INTERNATIONAL BUSINESS SPANISH

International Business / By Benjamin Kepner / March 22, 2013 / Ecuador, Spanish

Muchos negociantes ecuatorianos tienen una exagerada estimación de su importancia, así hay que ser digno pero a la vez, hay que tener consideración de ese aspecto y mostrar una deferencia cordial al cliente. Negociaciones con ambiente relejado y buena conversación. Ellos siempre esperan una reducción de precio en cada aspecto del contrato porque negociar rigurosamente.

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