Living abroad, I can tell you quite a bit of my life has changed. Living abroad in a foreign country isn’t always as glamorous as it seems to be and I spent a lot of time in isolation reflecting. I’ve gone through cultural shock without support from family, friends, and the loss of my greatest mentor […]
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MARKETING CASE STUDIES – Convercent: Develop new business, foster social media advocates, and increase brand awareness for SaaS companies and restaurants. ServiceMobi: Increased app downloads to 7,000 for the social home services app by running gift card programs, videos, & Google Adwords campaigns. ICAT Insurance: Tripled Facebook fan growth through the use of Facebook Advertising. SocialMediaOnlineclasses.com: Surpassed
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Cuando quieres tu trabajo ideal, quiere destacarse. En esta época, el juego del mercado de trabajo ha cambiado – 40 por ciento de los directores de recursos humanos utilizan las redes sociales para buscar candidatos. Así que, ¿cómo debería un estudiante universitario cambiar sus cuentas? Aquí hay pistas de medios de comunicaciones sociales de transición:
“Consumers love us until they hate us.” DATA AND CREATIVITY: DEFINING DATA-DRIVEN SOCIAL CAMPAIGNS: Customers connect and how do we engage properly with each to what they care about. Social Data vs. Business Data. It’s too late when a customer has already complained, where are the early indicators. Have Marketing Analytics for long-term customer value. Customer
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HIGH-PERFORMANCE ASIAN ECONOMIES INT’L BUSINESS: Economic growth in Japan took off in the 1950s. Shortly after growth in 4 tigers-Hong Kong, Singapore, South Korea, and Taiwan. Indonesia, Malaysia, and Thailand-classified as newly industrialized countries. Asian Miracle: World Bank designated them high performance, as Econ (HPAE) newly industrializing haven’t quite caught up. Asia has variations in size,
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Growth marketing is an integrated approach to growing your business and optimizing your content marketing efforts through constant testing across marketing channels. Growth marketing is to identify new opportunities. Top-of-the-funnel tactIcs: Facebook ads, podcast advertising, secondary SEO. Leverage Facebook custom audiences for growth by launching targeted ads and growing a relevant audience with a look-a-like
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The design is an iterative process that seeks to integrate meaning with form. Elements of a Brief: Review of Process to Date Industry Trends Key Stakeholders Internal Audit Competitive Audit Interview findings Research findings Brand Architecture Brand Attributes Brand Strategy Goals Closure and next steps The Naming process is a complex, creative, and iterative process
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Crafting a great subject line: shorter is better, front-load important words or key phrases, avoid salty language, keep it straightforward, personalize when appropriate, Mix it up. Tips when choosing your fro the name and email address: Use a company address, not a free webmail account Don’t send emails from no-reply Use an address that indicates
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Graphic Arts Production: Printing is a means of graphic communications and the reproduction of quantities of images, which can be seen or perceived visually. EVOLUTION: pictographs–>ideographs–>cuneiforms–>hieroglyphics–>alphabet Web presses are used almost exclusively by gravure and have been a dominant factor in lithographic printing since 1954. Papermaking was invented in China. Five major printing processes use
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Design Processes: Letterhead Design Process. Clarify use–>Determine Need–>Get Content–>Develop Design–>Identity paper–>Determine production method–>Manage Production (Standard letterhead size is 8 ½ x ll used in Canada, Mexico, and US.) Business Card Design Process Clarify positioning–>Determine need–>Finalize content–>Develop Design–>Identity Paper–>Determine production method–>Manage production Brochure System Design Process Revisit big picture–>Design a cover system–>Determine Typographic System, Determine artwork–>Design
