GSMM Sales Funnel Cycles: Any industry or services specific sales funnel for GSMM Website Services Q2 Top of funnel Use lead magnets to acquire leads at low cost by positioning your agency as a source of value and authority in a troubling time: > downloads> Checklists> Swipe files Middle of funnel Grow your community and create […]

The rapid fire testing methodology is an awesome tool that our CEO learned in the Cat Howell Academy! Essentially you will be creating lead ads of each potential lead magnet and testing this to your ideal audience to see what they respond to best.  Dedicate about $50-$100 to this test. Test different ad groups as

What are some good examples of the best internships out there? (Look at google as a great example) 200 hrs/ class credit Opportunity to move to part-time freelancer Real-work experience Potential Gifts Weekly Meeting Quarterly Training Learning from an 8yr pro Marketer Certification programs One reimbursement to join a professional networking community Ability to create

Consumer Journey Data through the consumer journey: Data is available all the way through the consumer’s journey — as they move from awareness to purchase. Relevant creatives can be targeted based on the stage of the journey — from engaging with new prospects, positioning a brand during consideration, to driving purchase and repeat purchase. Data

Lou learned that Google Web Designer makes it easier to build engaging banner ads by providing what?  Banner ad templates with advanced HTML5 components How can Lou build responsive creatives with Google Web Designer that will work with any screen orientation?   Google Web Designer’s Timeline lets you create and manage complex animations in creatives.

Storytelling as a campaign strategy Marketing Platform: Within a Marketing Platform, storytelling is an insertion order type that allows you to define a sequence of steps, called line items. This allows a brand to tell a story across display and video.  Storytelling can be done across both programmatic buys on the open web, as well

Hey Academites,In week 5, I feel like I finally have everything in place to launch my funnel minus cash to run it……sad panda face. My mom and COO agreed that I don’t have the money with all my personal financial issues but it’s time to gamble on Halloween as my launch date so we hit

GSMM Team – Please keep me posted on Mile High Pitch Application, Pitch deck edits, and sales sheet this week. Academy weekly post to facebook group below. Hey Academites, In week 4, I finally experienced hard burnout between managing client projects, strategic partnership/sales opportunities, meetings with CEO Advisors about my personal use of time with

I summit mountains, I send it and shred black diamonds. For two Georgians, Japan on the IKON Pass is the perfect adventure of a lifetime. It’s a way of communicating freedom that’s left open to the imagination and not speaking the language I will be hearing. Now the trend is to camp in the alps