When you create Facebook ads or include things like boosted posts from your page, you don’t pay for them right away. Instead, as they run, they accrue ad costs that you’ll be charged for later. This is the basis around Facebook advertising and we will delve deeper into the details of this process further into the article. Firstly let’s discuss the ways you can be charged.
There are two ways you’ll be charged for these costs:
- Whenever you reach your billing threshold.
- On your monthly bill date.
Your billing threshold starts at $25 since this is a new ad account. I sent a request to Facebook to make it $800 and your account spending limit for the first month to be the same, but per the article, above we will have to build up Facebook credit to only be able to be billed once per every $800 monthly bill. For now, every $25 will be billed per their Facebook regulations and this number will gradually increase by successful bill payments to increase our threshold for a one-time lump sum monthly payment. One the threshold is met, Facebook sends an automated email to the email associated with the Facebook ads/business manager account that will have the invoice in it for payment. As long as a credit card is in good standing, payment should be made automatically.
To be clear, all invoicing and payments will be made directly to Facebook and come directly from them. Our role at GSMM is to service the ads we will create for a client with the allotted Facebook advertising budget you have provided each month to achieve different Facebook marketing objectives (leads, post engagement, website traffic, likes/fans, etc.) and overall business goals. GSMM will not be handling any Facebook advertising invoices or payments since that is directly from Facebook as an advertising vendor that we use as a tool.