Kamaljeet Kaur

The Marketing Automation space has been the connective tissue between the worlds of CRM and CMS. Marketing Automation helps target content delivery, lead nurturing, and lead generation.  It also handles form management and landing page creation — a clear overlap with CMS capabilities.  Solutions like Marketo, Eloqua, HubSpot, and Pardot have been leaders in the […]

Google Ads offers different ways of targeting your ideal audience by demographics1. Google determines demographic information for two types of users—those signed into a google account and those not signed in. Demographics data for users signed in is collected through information in the account settings and information provided on social networking sites. Meanwhile, Demographics data

Below are different ways to troubleshoot campaigns not serving: Please understand that whenever you make a change to the campaign, it goes into a learning stage. That said, Google Ads is optimizing your new bid strategy so that the performance may improve further.  Keywords marked as “Low search volume” are associated with very little search

Set expectations with students● Turn cameras on (this is suggested for all students but they can opt out)● Find a quiet space if possible● Mute yourself if you’re not talking● How to ask a question (there’s a Zoom non-verbal feedback feature for that if you wantto use it; it’s listed below)● Homework/classwork will be just