Benjamin Kepner

POSTING Your brand should maintain consistent posting frequency by posting at least 2 Instagram photos every week to see follower growth.  Focus on posting interesting images with good production value and quality photography rules such as light, composition, contrast, geometry, emotion, and processing.  Audience engagement and audience acquisition convert engagement into sharing.  Post about yourself to

Facebook ads reporting We recommend this if you’re trying to answer questions like “How many conversions did my Facebook ads generate?” and “How much revenue can be attributed to my Facebook ads?” Use Facebook ads reporting to measure online and offline conversions based on people-based metrics for ads served on Facebook, Instagram and Audience Network.

Internet dayparts: Direct Response Marketing: direct-response marketing has embraced many of the techniques and technologies of interactive media, but it would be a mistake to think that traditional means of direct response from direct mail and infomercials are going away in the near future. Direct Response – Pros: Has the potential to reach virtually any prospect

Direct Sales As I’ve said many times, having something to sell directly to your audience is ideal. Even more ideal is to sell something your audience has told you—directly or indirectly—that they want to buy. Many offline businesses fail in social media because they develop an audience that doesn’t necessarily want what they’re selling. From

Advertising comes of age.  Some advertising executives were trying to gain back the public trusts and stop the faulty ads so they created the American advertising federation. They launched a campaign to promote truth within the industry.  This committee is now the Council of Better Business Bureaus: a national organization that coordinates a number of local and