Benjamin Kepner

COLLECTING AND ANALYZING MARKETING INFORMATION

Conducting a Situation Analysis Collecting and Analyzing Marketing Information: Analysis Alone Is Not a Solution.  Situation analysis is a necessary, but insufficient, a prerequisite for effective strategic planning.  The purpose of taking things apart is to understand why people, products, or organizations perform the way they do.  Data Are Not the Same As Information.  Data-a […]

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SOUTHWEST AIRLINES LUV COMPETITION

How does your charity support the Atlanta community? Southwest airlines luv competition: The Latin American Association helps Latino immigrants achieve self-sufficiency, put down roots, build a better life for themselves and their families, and contribute to a more integrated Atlanta community.  Established in 1972, we are the leading service provider for Latino families in Atlanta,

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TWITTER SOCIAL MEDIA TOOLS MEASUREMENT

A post shared by Benjamin Kepner (@benjaminkepner) on Apr 19, 2012 at 6:43am PDT Twitter Social Media Tools Measurement If you haven’t installed Hootsuite or Tweetdeck yet, now’s the time to do it.  If you’re going to use Twitter consistently, put yourself in the place of most potential by spending your time wisely. Who are the people

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NEWSLETTER TEMPLATE EXAMPLE

Newsletter template example: Dear LAA Friend & Supporter,   As we progress in an exciting year of growth and change, the Latin American Association celebrates its 40th year anniversary in 2012.  Looking forward, we reflect on the LAA’s story of hope and transformation and the important role you have played in helping this story unfold.

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FACEBOOK MARKETING MEASUREMENT TOOLS

FACEBOOK MARKETING MEASUREMENT TOOLS

Facebook Marketing Measurement Tools 1. Facebook Insights: This may seem a little obvious, but if you are managing a Facebook fan page before you begin looking for more in-depth tools, make sure you check out your Facebook insights page to see how many people are participating, liking stories or leaving comments. 2. Sysomos Facebook Page

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THINGS I’VE LEARNED, RELEARNED, AND AM STILL LEARNING

Things I’ve learned, relearned, and am still learning: What can brown do for you?  UPS, the world’s largest shipping carrier company in the world, is a top leader different from the rest rooted in democracy with a small d.  Michael L. Eskew, former chairman and chief executive officer of United Parcel Service from 2002—2007 and

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THE HISTORY OF ADVERTISING

The history of advertising is one that has to be psychologically understood.  Sophisticated advertising elements introduced over the years have changed motivational research to define consumer behavior, media analysis to reach targeted consumers, and creative strategy to enhance selling messages.  Advertising is a communications tool that functions most efficiently in combination with the centralized exchange: when goods and services are

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PESA SUMMIT INSTILLS FAITH

Pesa summit instills faith: The crowd.  The chatter. The entertainment. The only way to succeed in the entertainment industry by networking and leveraging contacts.  A catered brunch, 3 panels, keynote presentations, and a Red Bull powered networking hour later –I found myself peeking into the PESA Summit, UGA’s premier entertainment and sports conference conceptualized by

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INTERNATIONAL MARKETING INTERNATIONAL BUSINESS

A thorough and complete commitment is needed for International Business.  The complexities of international marketing are something that is learned through experience and not in a book. International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or

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