Benjamin Kepner

HOW TO USE TWITTER ADVANCED SEARCH

Retweet your competition, if you’re sharing the best news from everywhere, people will follow you for everything they need to know. But, as important as aggregation is, be sure to post original content as well. TWITTER SEARCH To find photos and video on Twitter, use “filter: photos” “filter: videos” when searching. Another good place to build […]

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HOW TO CREATE CONTENT THAT PEOPLE ACTUALLY CARE ABOUT

How to create content that people actually care about: Ever feel like people don’t care about the time you spend developing content marketing?  James Andrews dispels the myths of content creation by showing you easy ways to create great looking content.  James Andrews, the founder of Social People, specializes in the creation of digital/social technology strategies,

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INNOVATION STRATEGY PROCESS

Innovation = Creativity * Risk Taking Innovation Strategy Process: Innovation is now the centerpiece of corporate strategies and initiatives.  Teams need to be the backbone of the IDEO method. “Hot project” teams are infused with purpose and personality. To IDEO, teams always beat individuals.  Hot Project Teams should: Come from widely divergent disciplines. Be empowered to

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ADVERTISING CONSUMER BUSINESS CHANNEL STRATEGIES

Advertising consumer business channel strategies: National Advertising: refers to advertising by the owner of a trademark product brand or service sold through different distributors or stores.  It tends to be general in terms of product information.  National advertisers have begun to identify and reach more narrowly defined market segments and in some cases individual consumers.  The

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FOR MY LOVE OF MARKETING

“For the love of marketing.”  The love of connecting, sharing, and expressing the values that make our society better in this new digital world.  Hubspot’s Marketing forms their vision around this and has inspired me to write contextually the story of my experience and the people I met at #INBOUND12. As an evolving marketing professional,

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THE LOTTERY: BIG BUSINESS, BIG FUN!

The Lottery: Big Business, Big Fun!: Do you play the lottery?  Today could be the day!  Margaret Requa DeFrancisco, President & CEO of the Georgia Lottery Corporation, came to educate the audience at Terry Third Thursday to show how the lottery proceeds go to good causes such as sports facilities, art, senior citizens, environment, and education.  The lottery gives

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IMPLEMENTING A REWARD SYSTEM

Implementing a Reward System: It is imperative that teachers use some form of reward system along with the built-in class stars to motivate the student through positive reinforcement and make the student aware when expectations aren’t met. The teacher’s system can be physical or even verbal for higher level students, but they should make certain

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THE IMPORTANCE OF A MEDIA DATABASE IN PUBLIC RELATIONS

The Importance of a Media Database in Public Relations: After a first-day integration philosophy outlook, I spend my first week learning about Public Relations.  I never had a job in Public Relations, but I knew it would be to understand not only in this role but in developing media relationships for the future.  Sarah had

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LATIN AMERICAN ASSOCIATION SOCIAL MEDIA CAMPAIGNS

Latin American association social media campaigns: From Machu Picchu to Mexico Amor y Pasion Celebrate with us! Night of dance, dinner, art & festivity – Amor y Pasion por Nuestra Comunidad A perfect Valentine’s outing! Amor y Pasion por Nuestra Comunidad – Night of dinner, dance, festivity! Amor y Pasion por Nuestra Comunidad es el

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