Benjamin Kepner

TERRY PROFESSIONAL SALES COMPETITION

Sales / By / / , ,

10th Annual Terry Professional Sales Competition Terry Professional Sales Competition I. Case Elements A. Flower Industry: Market: People spend $15 Billion annually on flowers $36,000 florists/$24,000 supermarkets nationwide Competition: FTD.COM (Same-day delivery)/Telafora.com/1-800-flowers.com Roses most popular with a variety of color, size, and fragrance Whatttttssssp B. Los Angeles Flower District: 200 wholesale flower dealers: Largest flower market in […]

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PYTHON SOCIAL MEDIA ARTIFICIAL INTELLIGENCE

Social Media Marketing / By / / , ,

Install Python environment, know how to enter expressions in Python and how to save, run, and open files! To work with plots, you will need these Python library packages: matplotlib and numpy. If you’re using Anaconda Python, your system should already have numpy and matplotlib installed. Addition (+), subtraction (-), multiplication (*), division (/), modulo (%) and

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EFFECTIVE BRAINSTORMING TECHNIQUES IDEATION

EFFECTIVE BRAINSTORMING TECHNIQUES IDEATION

Marketing Strategies / By / / , , , ,

Clarify the focus on the event Playful rules – this is about enabling – not disabling One conversation at a time Stay focused on the task Encourage wild ideas Go for quantity Be visual Defer judgment Build on the ideas of others Number your ideas – allows indexing later Build and jump – use flip-chart

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VALS CONSUMER PROFILES FOR MARKETING

Sales / By / / , , ,

Eiffel Tower Vals consumer profiles for marketing Innovators have abundant resources and high self-esteem, successful, sophisticated consumers, who have taste for upscale, innovative, and specialized goods and services.  Concerned about image as an expression of self, but not as an expression of status or power. Thinkers well-educated consumers who value order, knowledge, and responsibility.  Conservative

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G SUITE CALENDAR

Google For Education Certified Trainer / By / / , , , , ,

As you go along and devices are reassigned, you can easily edit the fields you see here in the GAC! I sync my Work Exchange Calendar to my personal G Suite calendar. I do this by publishing my exchange calendar, then adding it to my G Suite Calendar with the link. iffttt.com (If This Then That) has a

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LINKEDIN ADVERTISING CONVERTS SALES OPPORTUNITIES

Linkedin, Social Media Marketing / By / / , , , , , , ,

Linkedin advertising converts sales opportunities LinkedIn Ads allow you to promote your company page through an ad campaign. There’s not a ton of room to work with due to these ad limits, but you can still craft effective calls to action, branding, and visual impact. Remember to test your Ads! Try different pictures, headlines, and offers to depend

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WEBSITE DESIGN TRENDS OPTIMIZATION STRATEGY

WEBSITE DESIGN TRENDS OPTIMIZATION STRATEGY

Marketing Strategies / By / /

Website design trends optimization strategy: Launch and maintain: Promote site launch: Announce new site launch within 1 week of launch via email, social media, PR, blogs, other. Complete the style guide. Optimize site for search engines and Develop a maintenance plan for one a month completion. You will need to track Monitor logs and user paths

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DIGITAL MARKETING EDUCATION SEARCH ENGINE MARKETING

1 Comment / SEO / By / / , , , , , , , ,

In the late 1990s, digital marketing debuted to great fanfare, but it was still fundamentally about advertising to customers. However, in the past several years, new social and search engine marketing tools have upended that paradigm. “None of the universities are teaching SEO,” says George Fisher of Response Mine Interactive and Stacey Williams of Prominent Places.  That’s

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PROFESSIONAL SELLLING

1 Comment / Sales / By / / , , ,

Personal Selling occurs when a company representative interacts directly with a customer or prospective customer to present information about a product or service; value added.  Personal selling refers to the personal communications of information to persuade unselfishly to someone.  The customer buys something such as a good, service, idea, or something else that satisfies that

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SOCIAL MEDIA MANAGEMENT TOOLS

Social Media Marketing / By / / , , , , , ,

No matter how effective our previous social media tools were, they did not solve the issues of needing proxies, managing multiple accounts, and mixing up the accounts so they don’t look like blatant self-promotion. Tools are helpful, but not an end-all solution with how quickly the social media marketing industry evolves. SOCIAL MEDIA MANAGEMENT TOOLS

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