Benjamin Kepner

GRAPHIC ARTS PRODUCTION

GRAPHIC ARTS PRODUCTION

Graphic Arts Production: Printing is a means of graphic communications and the reproduction of quantities of images, which can be seen or perceived visually. EVOLUTION: pictographs–>ideographs–>cuneiforms–>hieroglyphics–>alphabet Web presses are used almost exclusively by gravure and have been a dominant factor in lithographic printing since 1954.  Papermaking was invented in China.  Five major printing processes use […]

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DESIGN PROCESSES

DESIGN PROCESSES

Design Processes: Letterhead Design Process. Clarify use–>Determine Need–>Get Content–>Develop Design–>Identity paper–>Determine production method–>Manage Production (Standard letterhead size is 8 ½ x ll used in Canada, Mexico, and US.) Business Card Design Process Clarify positioning–>Determine need–>Finalize content–>Develop Design–>Identity Paper–>Determine production method–>Manage production Brochure System Design Process Revisit big picture–>Design a cover system–>Determine Typographic System, Determine artwork–>Design

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TYPES OF BRANDING FOR DIFFERENT BRAND PROCESSES

Types of branding for different brand processes: A disciplined process used to build awareness and extend customer loyalty.  Branding is about seizing every opportunity to express why people should choose one brand over another.  A desire to lead, outpace the competition and give employees the best tools to reach customers are the reasons why companies

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PERÚ – EL PAÍS DE LA JERARQUÍA ETERNA

El estilo cognitivo La persona de negocios de Perú tiende a ser un pensador asociativo.  Procesa información en una manera subjetiva.  Basa sus decisiones en el pensamiento asociativo.  Recibe cada situación como una experiencia insólita y cuenta más con las relaciones personales que las reglas para resolver problemas.  Recibe nueva información como tópicos de conversación,

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GOOGLE+ SOCIAL MEDIA NETWORK MARKETING GUIDE

GOOGLE+ SOCIAL MEDIA NETWORK GUIDE

GOOGLE+ STATISTICS Google+ 300 million active users GOOGLE+ BASICS Google+ Social Media Marketing Network Guide: Your business name ranks higher in Google search when you have a G+ business page. Google+ allows you to target your network in Circles, get increased SEO across the web, and has no maximum post limitation. Google+ pages can use

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SALES COMMUNICATION STYLES BEHAVIOR LESSON

Sales Communication Styles Behavior Lesson: Communication styles are patterns of behavior that others observe such as tone of voice patterns, eye movement, facial expression, and posture.  Individual differences exist and are important.  Communication styles are a way of thinking and behaving.  Individual style differences tend to be stable based on hereditary and environmental factors.  There

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RESEARCH MESSAGE MAPPING

RESEARCH MESSAGE MAPPING

RESEARCH MESSAGE MAPPING Brand identity ideals Vision-compelling by effective, articulate, and passionate leaders is the foundation and the inspiration for the best brands. Meaning-The best brands stand for something — a big idea, a strategic position, a defined set of values, and a voice that stands apart. Authenticity-clarity about its market, positioning, value proposition, and

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SUPPLEMENTARY LANGUAGE TEACHING TOOLS

Supplementary Language Teaching Tools: Not only do supplementary tools make teaching certain topics simple, but they can also make any topic come to life. Teachers should use puppets, create characters, and other props to give the student a memorable experience, all while teaching the subject. puppets, realia (anything physical that can be used in class

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FACEBOOK MARKETING SMALL BUSINESS OWNERS

Facebook marketing small business owners STORY OF FACEBOOK In the fall of 2003, Harvard seniors Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra were on the lookout for a web developer who could bring to life an idea the three say Divya first had in 2002: a social network for Harvard students and alumni. The site

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WEBSITE GOALS MEASUREMENT

WEBSITE GOALS MEASUREMENT Number of visits/visitors/unique visitors (monthly average) Needs to be benchmarked with Google Analytics against our competitors.  As of right now, a realistic goal may be 10 visits a day; 300 a month if we are producing 2-3 blog posts a week and sharing them across social media networks Facebook, LinkedIn, Twitter, and

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