Benjamin Kepner

DOING INTERNATIONAL BUSINESS SPAIN MARKETING

DOING INTERNATIONAL BUSINESS IN SPAIN

I. España Hay discriminación contra de los gitanos que han estado en España por siglos, y contra de los recién llegados marroquíes indocumentados y los sudamericanos que buscan trabajo.  Esperar a que te tuteen para ser tuteado.  Trajes con marcas europeas.  Mujer puede llevar pantalones y salir en grupos. Declina la primera invitación.  España es […]

DOING INTERNATIONAL BUSINESS IN SPAIN Read More »

PRODUCT TRAVEL INTEGRATION DIRECT CONNECT

contract with a hotel and static prices, rates, availability        17% of gross revenue of the company 120 miilion; direct connect of company        Technology and Commercial Challenges        Hitlon -> External IT (switch; derbysoft        Small chains usually go to channel managers (siteminder, ratetiger, ezyielder)        Pulling content- we pull from somebody else

PRODUCT TRAVEL INTEGRATION DIRECT CONNECT Read More »

CREATING MARKETING DEPARTMENTS PROCESS

SALES TEAM EDUCATION Global sales call for Global Announcements TRANSLATION Use Net-Translators to have their own words that are translating and tradeshow.  They use Google Analytics to analyze statistics on web traffic. Use business intelligence to analyze sales and utilize Mailchimp for Promos. Printed items are the majority of the budget such as flyers, brochures,

CREATING MARKETING DEPARTMENTS PROCESS Read More »

HTTP Hypertext Transfer Protocol

History: Is it really used only for hypertext (an image…)? Methods: Get Post Others (head) Status codes 100 continue 200 Success 300 redirect 400 errors 500 server errors Headers Keep Alive MIME type Accepted encoding (compression) HTTP version (1.0 limitation – compression and Keep alive) HTTPS Requirement: Signing (Identification) Encryption RSA (Rivest, Shamir & Adleman)

HTTP Hypertext Transfer Protocol Read More »

STRATEGY INNOVATION EXECUTION

A strategy Filter consists of a customized list of criteria that an opportunity, threat, issue, or challenge must meet in order to receive resources.  While a Strategy Filter is a tailored tool, there are four areas to consider in developing one: Purpose-the mission, vision, and values of the group Business design-the business model on which

STRATEGY INNOVATION EXECUTION Read More »

WORDPRESS SEO

https://yoast.com/articles/wordpress-seo/#utm_source=wpseo_dashboard&utm_medium=wpseo_tour&utm_campaign=tour A 301 redirect is permanent URL redirection, whereas a 302 redirect(commonly used by administrators or people who don’t know anything about search engine optimization) is a temporary redirect. While a 301 redirect lets viewers and all the search engine bots know that the content should now be directed to the new site and it

WORDPRESS SEO Read More »

Scroll to Top