Benjamin Kepner

facebook brand awareness campaign success

CREATING SUCCESSFUL FACEBOOK BRAND AWARENESS CAMPAIGNS

1 Comment / Facebook Marketing, Social Media Marketing / By / / , , , ,

Creating successful facebook brand awareness campaigns: In today’s Facebook-driven social media management you need ways to build your brand. Facebook brand awareness campaign success has common factors that most brand campaigns need that include reach, attention, message quality, and other factors. The Brand Awareness objective in your Facebook brand awareness campaign success includes two optimizations: […]

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Facebook Conversion Optimization Best Practices

FACEBOOK BEST PRACTICES FOR CONVERSION OPTIMIZATION

1 Comment / Facebook Marketing, Social Media Marketing / By / / , , , ,

Facebook best practices for conversion optimization: Facebook’s auction is designed to give you the least expensive delivery possible, regardless of your bid. On Facebook, the bid is assumed to be the value (for example, the revenue) captured from each click, impression, or action. Conversion Tracking + Conversion Lift Measurement = Ad Performance Prices are calculated

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SELLING EVENT TICKETS FACEBOOK EVENTS

SELLING TICKETS THROUGH FACEBOOK EVENTS

Facebook Marketing, Social Media Marketing / By / / , , ,

Selling tickets through facebook events: Look to Jasper’s Market. Whether it’s a coupon or redemption of a free item, consider including an incentive in the ad creative. People are more likely to share their personal information with you if they are given something in return. Include Your Value Proposition in the ad copy is the

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HOW TO USE TWITTER LISTS AND TWITTER CHATS FOR SOCIAL SELLING

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A Twitter list are a great tool to use for collecting names of Twitter users and organizing them based on what they have in common. A twitter list is defined as “curated group of Twitter users that allows you to efficiently organize users you’re interested in into various groups and to better manage your tweets”.

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INS AND OUTS OF FACEBOOK BUSINESS MANAGER

Facebook Marketing, Social Media Marketing / By / / , , , , ,

Ins and outs of facebook business manager: Business Manager is a tool to help businesses and agencies manage their Facebook Pages, ad accounts and apps in one place. The Business Manager tool allows agencies and advertisers to centrally manage different permission levels for team members working on ad accounts or Pages. Business Owners – You

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USING FACEBOOK ADS MANAGER TO CREATE ADS THAT CONVERT

1 Comment / Facebook Marketing, Social Media Marketing / By / / , , , , ,

FACEBOOK ADS MANAGER Using Facebook ads manager to create ads that convert: A business can share their ad report by exporting the data as a .xls fileAny role can access reports and adjust key metrics within ads manager. A business can’t edit their ad’s image, text, video, or links in Ads Manager if they choose

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VIDEO MARKETING CHANNELS PROMOTION

23 Comments / Marketing Strategies / By / / , , , ,

ShortformTV Video marketing channels promotion: Learning to make your own video channel can be a daunting task.  Yet, Videos seem to be the best attention getter as well as a method of teaching.  Youtube  is the best video sharing platform in my opinion.  I have an overall passion for finding something to watch on Youtube

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STORY OF TWITTER

Social Media Marketing / By / / , , , , , , , ,

Story of Twitter: One day in February 2006, Glass, Dorsey, and a German contract developer Florian Weber presented Jack’s idea to the rest of the company.  It was a system where you could send a text to one number and it would be broadcasted out to all of your friends-Twitter.  By March of 2006, Odeo had

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BUILDING RAPPORT WITH STUDENTS

BUILDING RAPPORT WITH STUDENTS

International Business / By / / , , ,

Building Rapport with Students Just like a physical classroom, the online classroom needs to be optimized. There are three aspects to keep in mind when creating the best online classroom environment: background, distance, and lighting. Enhance the background by selecting a space that is not distracting and can be equipped with teaching tools (flashcards, reward

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