Benjamin Kepner

ADVANCED MOBILE MARKETING TARGETING OPTIONS

Advanced mobile marketing targeting options: You can target specific operating systems, device models, as well as carriers and wireless networks with a “Display Network only” campaigns. Advanced mobile and tablet options aren’t available for other campaign types. Learn how to set up advanced targeting options. Types of flexible bid strategies Flexible bid strategy When to […]

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GOOGLE TECHNICAL DEVELOPMENT GUIDE

Google Technical Development Guide Google Technical Development Guide helps you satisfy the inquisitive minds of you and your students – furthering our development as lifelong learners. Dan Pink defines the three keys to being motivated in what you are doing as Mastery, Autonomy, and Purpose. Independent learners experience all of these as they seek out lines

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WAYS TO REMARKET WITH GOOGLE ADWORDS

Ways to remarket with google Adwords: Standard remarketing: Show ads to your past visitors as they browse Display Network websites and use Display Network apps. Learn more Dynamic remarketing: Boost your results with dynamic remarketing, which takes remarketing to the next level with ads that include products or services that people viewed on your website.

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TYPES OF GOOGLE ADS TO CREATE IN GOOGLE ADWORDS

Types of Google Ads to create in Google Adwords: Types of Google Adwords AdWords is an online advertising tool that helps businesses connect with their customers. AdWords shows you how many people see your ads, what % of them click to visit your website, how many clicks to call you, and actual sales your website

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CREATING GREAT FACEBOOK EXECUTIVE REPORTS

Creating great facebook executive reports: Facebook Executive Reports Performance: Can be customized further to include metrics like results, reach, frequency, and impressions Engagement: Can be customized further to include metrics like Page likes, Page engagement, and post engagement Videos: Can be customized further to include metrics like video views and average % of video viewed

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DESIGNING A TRAINING AGENDA WITH A COMMUNICATIONS PLAN

Designing a training agenda with a communications plan: There are several criteria to consider while designing an agenda. Differentiation is defined as reacting responsively to the needs and interests of the learners. Make your material a dynamic, living organism that changes according to its audience. Harness differentiation by changing the content, process, or product according

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ADVANCE YOUR CAREER WITH GOOGLE FOR EDUCATION

Advance your career with Google for education: Google Educator Certifications allow Google for Education Certified Trainers to help inspire other teachers to become Google Certified Educator Level 1 and Level 2. Your training sessions will help to build foundational skills to help teachers acquire certifications to use Google products. Google is currently offering schools a hosted solution for their email,

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GOOGLE ADWORDS CAMPAIGN TYPES SUBTYPES AD FORMATS

Google Adwords campaign types subtypes ad formats: With AdWords, you can choose different campaign types to help you achieve your business goals. Once you have decided on a type, you can choose a more specific subtype. Check out the benefits of each below. Campaign type determines factors such as where your ads can show to customers

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RANKING ON THE FIRST PAGE OF GOOGLE

Ranking on the first page of Google: Google allows individuals to search for almost any information about any topic. Google presents an array of information that most likely has a range of several pages. Google Analytics allows for the most relevant information to be held at the forefront to give the best quality information based

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