SEARCH ENGINE MARKETING LEARNING RESOURCES
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GOOGLE FOR EDUCATION CERTIFIED TRAINER APPLICATION
Benjamin Kepner “Googliness” Google For Education Certified Trainer Application
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TWITTER MARKETING SOCIAL MEDIA MARKETING STRATEGY
Post Daily ● Use #’s, Emojis, pictures, gifs and try to @ people when you can (not all of those in each post but try to make posts look fun and interesting!) ○ At least 1 business tweet a week showing off a blog, video, or other piece created by GSMM (Use link above for
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SETUP INBOUND SALES CONNECT STRATEGY FOR BUYER PERSONAS
To setup, an inbound sales Connect Stage strategy you need to reach out to buyers via email and voicemail first. Share content about the three common challenges their buyers have at the Awareness Stage. Then offer buyers free consultations to discuss these challenges further and engage with the buyers through social media. Social selling allows you
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EMAIL MARKETING STRATEGY BEST PRACTICES | YOU SHOULD KNOW
EMAIL MARKETING STRATEGY Billboards, cold calling, ads. technology is making these less effective and more expensive. The Core principles of email marketing strategy: Rise of mobile devices Significance of segmentation Power of personalization Importance of data-driven analysis and optimization. An email has to be mobile optimized to be effective. Sustained success with email: stakeholder buy-in
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