Benjamin Kepner

REPURPOSE VALUE CONTENT MARKETING STRATEGIES

REPURPOSE VALUE CONTENT MARKETING STRATEGIES

Repurpose value content marketing strategies: Republishing is the act of reposting your content, mainly blogs, on other websites with proper credit given to the original author. They should use a canonical tag and a link at the beginning or the end of the post that connects back to your website. The source should also have […]

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FACEBOOK VIDEO ADVERTISING IMPORTANT FUTURE

WHY FACEBOOK VIDEO IS IMPORTANT

  ______________________________________________________________________________ Did you know that Facebook has 1.65 billion users? Target Rating Points (TRP) measure impressions as a percentage of the target population for an advertising campaign and are a core aspect of how TV ads are purchased and measured. TRP buying on Facebook and Instagram allows buyers to purchase TRPs verified by Nielsen.*

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INTEGRATE DATA TYPES FACEBOOK SOCIAL MEDIA

TYPES OF DATA TO INTEGRATE WITH YOUR FACEBOOK

A post shared by Benjamin Kepner (@benjaminkepner) on Feb 27, 2018 at 11:58am PST TYPES OF DATA TO INTEGRATE WITH YOUR FACEBOOK CRM Data Email, phone numbers, iOS IDFAs, Android Advertising IDs, app user IDs Can be used for all objectives — acquisition, retention, re-engagement Can mirror current efforts in email and direct mail Can

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GOOGLE ADWORDS TRAFFIC SOURCES TRACKING

GOOGLE ADWORDS TRAFFIC SOURCES TRACKING

A post shared by Benjamin Kepner (@benjaminkepner) on Mar 14, 2014 at 7:28am PDT GOOGLE ADWORDS TRAFFIC SOURCES TRACKING Direct Traffic: Represents visitors who clicked on a bookmark to arrive at your site, or who typed the URL directly into their browser. Referring Sites: Sites that send traffic to you. These could be banner ads or

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FACEBOOK POWER EDITOR SOCIAL MEDIA MARKETING

THE POWER OF FACEBOOK POWER EDITOR

The power of facebook editor: Power Editor allows you to easily manage your campaigns, ad sets, bulk ads, and individual ads. Campaign Level Overview Think of the campaign as the foundation of your ad. At the campaign level, you’ll choose an advertising objective, such as Get video views or Get installs of your app. Your

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Winning Facebook Ads

DELIVERING FACEBOOK ADS THAT WIN

Delivering facebook ads that win: 1.9 billion people a month access facebook. Every day, more than a billion people access Facebook via a mobile device.  By advertising on Facebook, you can spread your business to the right people, bring people to your store or website, and sell more. Direct ads based on location, age and

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Google for Education Certified Trainer

 G SUITE FOR EDUCATION

Google Education G Suite for education offers a unique feature (only available for G Suite for Education accounts) which is an option called, “Appointment slots,” where an educator can select an interval of time during which other Google users can schedule an appointment, alleviating the need for the teacher to do the actual scheduling. Making

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GOOGLE PRODUCTS GOOGLE CERTIFIED EDUCATOR

GOOGLE PRODUCTS TO LEARN TO BECOME A GOOGLE EDUCATOR

Tongues Google products to learn to become a google educator: Google Search, Google Help Center, Google for Education Help Forums, and Google for Education Certified Trainers are online resources could you use when you want to search for how to do something with a Google tool. Google slides – Shared slide decks are a great

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CONTENT MARKETING CONTENT PLAN IDEAS

CONTENT MARKETING CONTENT PLAN IDEAS

Marketers need a process to generate content marketing content plan ideas. Humans are always coming up with new ideas. A process allows you to think of content marketing content plan ideas that may not be easily apparent. Reasons to know how to generate content marketing content plan ideas: Your days are busy, uncover content marketing

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