Benjamin Kepner

PROSPECT PROSPERITY PROSPECT BASE

PROSPECT PROSPERITY PROSPECT BASE

  A prospect is a potential customer that meets the qualification criteria established by your company.  Prospecting is identifying potential customers.  A Prospect Base is made up of current customers and potential customers.  Use the What if? Analysis and 20:80 Rule.  Always have a group of people that can be promoting the importance of prospecting.  […]

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CAMPAIGN PLANNER

FACEBOOK CAMPAIGN PLANNER

  Summited the highest peak in Colorado 🌲🏔🧗‍♂️🤯✊ with SeanO! #14440ft #high #14er #justgonnasendit #rockies #rage #bestfriend #goals #bucketlist #mtelbert #funk #mountainman #colorado #leadville A post shared by Benjamin Kepner (@benjaminkepner) on Jun 2, 2018 at 8:51am PDT Facebook Campaign Planner is a standalone interface for creating, comparing, and sharing reach and frequency media plans

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FACEBOOK ADVERTISING SOLUTIONS

Facebook Advertising Solutions Facebook ads reporting is the first step in understanding Facebook Advertising Solutions: We recommend this if you’re trying to answer questions like “How many conversions did my Facebook ads generate?” and “How much revenue can be attributed to my Facebook ads?” Facebook Conversion Lift We recommend this if you’re trying to answer

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FACEBOOK VIDEO ADS

View this post on Instagram A post shared by Benjamin Kepner (@benjaminkepner) on Sep 8, 2018 at 1:41am PDT If you choose the Video Views objective, you can opt to be charged by impressions (CPM) or 10-second video views. When you select 10-second-video-views billing, you’ll be charged each time your video was watched for a

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UTILIZE FACEBOOK MESSENGER COMMUNICATION

UTILIZE FACEBOOK MESSENGER COMMUNICATION

Regardless of age, people prefer to UTILIZE FACEBOOK MESSENGER COMMUNICATION over calling or emailing because it has made communication simpler, more ongoing, more frequent, and more thoughtful. A recent survey by Nielsen showed that 53% of people say they’re more likely to shop with a business they can message directly.1 When you UTILIZE FACEBOOK MESSENGER

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EMAIL MARKETING AUTOMATION ANALYTICS OPTIMIZATION TESTING

53% of organizations chose data-driven marketing as their top priority for 2016. Email Marketing Automation Analytics Optimization Testing is a great way to test that data. You should track individual email metrics, email channel metrics, and email health metrics. Funnel: Sent -> Delivered -> Opened -> Clicked -> Converted Emails sent – Number of emails you

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GOOGLE SEARCH CONSOLE BASICS

GOOGLE SEARCH CONSOLE BASICS

Crawling Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. Google’s crawl process begins with a list of web page URLs, generated from previous

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GOOGLE ADWORDS CAMPAIGN MANAGEMENT

GOOGLE ADWORDS CAMPAIGN MANAGEMENT

Google AdWords campaign management: Create and edit campaigns, ads, keywords, and Display Network placements. Get a quick sense of your account’s performance over time by viewing the performance summary graphs and tables of campaign statistics. The Campaigns tab is where you’ll likely spend the most time in your AdWords account. From here you can: Receive alerts: You

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CREATE GOOGLE ADWORDS CAMPAIGN GOALS

CREATE GOOGLE ADWORDS CAMPAIGN GOALS

Create Google AdWords campaign goals: Optimization is the process of adjusting parts of your account — like your keywords and ad text — as well as your website to improve the quality and performance of your AdWords ads. Use it for advertising goals, gain traffic, lower costs, and improve conversions. Based on your advertising goals,

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