YouTube is monetized in over 85 markets, so your viewers—or your partners—could be anywhere in the world. As you plan your payouts, keep in mind that:
- Different nations have different laws on copyright and intellectual property.
- Definitions of—and what qualifies as—fair use/fair dealing can vary from country to country.
- Some organizations might monetize assets in one country but block those same assets elsewhere.
- Divisions within a multinational company may split ownership based on provenance of views.
There are two techniques to determine what your assets are earning by country:
- To view estimated asset revenue and trends by country in YouTube Analytics, select the asset, then click into the territory.
- Only one downloadable report contains both an asset and final revenue details: the Asset report (under Ads Partner Revenue). Download that, and filter by country to determine asset performance by territory. Sum the columns for views, or for ad-enabled views.
- To investigate asset revenue by country, Asset and revenue (Asset report, under Ads Partner Revenue) need to be in the report. Which reflects an adjustment that a content owner might make to a content creator’s payout? Fees from the account manager, multiple ownership on an asset, revenue distribution from multiple territories. Earn more money from YouTube.” To make that task actionable, you’ll first determine current revenue. Once you benchmark that, you’ll be able to track progress and make more strategic, data-driven decisions. The CMS offers a few categories of revenue reports and the distinctions are indicated in the table below.
Revenue data in YouTube Analytics is estimated, with a 48-72 hour delay in reporting. It can inform your content or upload strategies in close to real-time. Gross revenue is the amount the advertisers paid to run ads. YouTube takes a percentage of this figure, and it may be split with other content owners. Gross revenue is never a final figure.
- Revenue report: contains an overview of all revenue. Should be treated as an estimate.
- Ad rates: contains estimated revenue, RPMs, and data broken out by different ad type
- Gross revenue: A number that can help you see revenue trends and know how to respond quickly.
- Net revenue: The actual bottom line number that is helpful for payouts.
Note: Downloadable reports are only available to managed partners who have access to a CMS and are enabled for Content ID. Press each box to learn more.
- Ads Partner Revenue Asset report
- Ads Partner Revenue Video report
- Ads Partner Revenue Video Claims report
(Monthly and weekly)
Shows per asset, per territory revenue performance.
- Includes: Total earnings, total views, ad-enabled views, etc.
- Use: To see all assets that earned revenue in the previous week or month. To separate revenue by asset for payout.
When assets aren’t tracked rigorously, the result could be potential unclaimed revenue, revenue loss, or inability to monetize any content. Here are three strategies for optimizing assets: A multi-claim scenario occurs when a single user video receives valid claims from multiple third-party sources. For example, if a user video is a mashup of a song from Partner A, a TV clip from Partner B, and some original content, it could get claimed by both Partners A and B. When a video is claimed by multiple assets, YouTube examines the policies of the owners on each of the claiming assets to determine the applied policy (monetize, track, or block) on that video.As a reminder, this is how YouTube applies content owner policies to a claim:+
- When you claim a video that you’ve uploaded to your channel, YouTube applies the policy identified as the default usage policy.
- When Content ID claims a user-uploaded video, YouTube applies the reference match policy for the asset making the claim.
In a multi-claim scenario, such as the mashup, if all partners have the same match policy, that policy applies. However, if these partners have different policies (one has Monetize, one has Track), YouTube applies the most restrictive policy to the claimed video
Revenue share is generally calculated according to the number of active monetized claims. If a video is claimed by 4 non-music assets, all of which are set to monetize for a territory, each partner would receive 25% of the revenue.
When analyzing your revenue, keep in mind other monetization variables. YouTube’s ad serving system incorporates a number of factors in determining whether a video view should display an ad. Depending on circumstances, ads may not always appear every time a video is viewed, and may not appear at all in certain territories. What happens in a multi-claim scenario with a Track policy on one asset and a Block policy on the other asset for the same territories? The video would be blocked in those territories. Which type of video is likely to receive multiple claims? Mashup. Where can you find information on the applied policy for a claim? YouTube’s downloadable Claims report.
Add Conditions For Precise Control:
Will YouTube match audio, visual, or audiovisual content from your reference file? Default is audiovisual and visual. Is the viewer located—or not located— in a particular territory? Default is worldwide. How much of the user-uploaded video matches your reference content? This can be a length (minutes) or proportion (percent). How much of your reference content matches the user-uploaded video? This can be a length (minutes) or proportion (percent).
What is the default setting for match type in Content ID?
Audiovisual and visual
Which of these is an example of a custom usage policy?
Monetize partner videos in the U.S., track in the U.K. How would you use the “route for review” rule? Set criteria for you to review any new claims.
What are campaigns and how do they work?
If you have Content ID, campaigns are a feature that let you place cards on claimed user videos that direct viewers to a video or channel of your choosing. This can help increase viewers’ awareness of your content by leveraging views from UGC (user-generated content).
There are three types of campaigns:
Manually configured campaigns: Groups of assets or asset labels you create that direct viewers watching user-uploaded videos claimed against those assets to a particular video or channel. These provide partners the greatest flexibility and generally result in the best performance. Label-based campaigns use asset labels to define a group of similar content and point viewers to a particular partner-uploaded video or channel that may be related or interesting to them.
Default campaigns: YouTube creates links to an “official” video that a given user-uploaded video is claimed against (if that video is being used as a reference and available on YouTube).
TVOD (transactional video on demand) auto links: If a UGC Content ID claim is detected from a video that is TVOD (video content that can be bought or rented on YouTube or Google Play), YouTube automatically creates links to the available video title for rent. Note that this is only relevant for partners who provide TVOD content to YouTube/Google Play.
For most partners
With a two-step approach, you can have campaign coverage across your assets and, based on how much effort you devote to their creation, potentially improve performance with more targeted campaigns:
- Enable “default campaigns”.
- Construct manual campaigns to augment and improve the default campaign experience by creating more targeted, higher performing campaigns.
Transactional partners
For partners that offer movies and shows for rent on YouTube and Google Play, YouTube automatically constructs links from user uploads back to the official version. This means that you don’t need to create these links yourself, even if the transactional content is being managed separately (eg: in a separate Content Manager) from the UGC.
Organize your content
The first step is to think about your content and the groupings that make most sense. This can be done by using asset labels to create groups of similar content to use as the basis for your campaign. Here are a few ways different verticals might organize their assets with labels:
Music
- Genre
- Artist
- Album
Film
- Studio
- Franchise (if applicable) and/or genre
- Title
- Full movie / Trailer
TV
- Channel
- Show
- Season
Sports
- Team
- Player
- Season
Pick your campaign target
Once you have your content grouped in a way that fits and makes sense, it is relatively easy to find a target you think might be relevant for viewers that fall under the category umbrellas you’ve put in place. If an “official” channel or video is not available, consider directing to something similar. Generally speaking, the more closely related the topics, the better the performance. For example, the television network Lifetime has constructed a campaign for their TV show ‘Abby’s Ultimate Dance Competition’ by identifying relevant content in their catalogue which their audience also likes to watch (e.g. ‘Dance Moms’)
The other thing to keep in mind is your business and content priorities. If there are crucial pieces of content or channels you are trying to establish, you may wish to select those even if they do not perform as well as more contextually-relevant target links.
Check your campaign’s performance
Once your campaigns are created and running, you can see how they’re performing using the downloadable report (in the Reports section of Content Manager) or in Traffic Sources in YouTube Analytics (YTA).
The downloadable report contains several pieces of helpful information, including:
- campaign details (title, ID, start and end dates – if applicable)
- size (assets or labels included in the campaign, # of assets, # of videos)
- performance (weekly views on UGC videos in the campaign, weekly # of clicks on campaign links)
The Traffic Sources report in YouTube Analytics has information on:
- views on your target videos
- watchtime, avg view length, and other relevant YTA data
To evaluate your campaign’s performance relative to other campaigns or benchmarks, you can use the downloadable report to divide the number of weekly clicks by the number of weekly views of the videos in the campaign. Note: this isn’t a true clickthrough rate (or CTR), as these numbers do not account for videos or views for which the card never appeared (for example, a viewer who watched the video but left before the card teaser appeared). However, these metrics can be useful to compare your campaigns with each other and see which are working better than others.
It’s also worth noting that the downloadable report only includes manual campaigns, and doesn’t have data from default campaigns or automatic transactional links.
“Default campaign” refers to a type of campaign. …that, once enabled creates links to the “official” video that a given user-uploaded video is claimed against. Campaigns can be configured to direct viewers to which of the following types of targets: Videos or channels. Which of the following is NOT included in the Campaign Performance Report? CTR
- What’s a good strategy to maximize asset revenue? Upload reference files and activate claims in a timely way.
- If a content owner in a multi-claim scenario chooses Takedown, what is the resulting action? YouTube removes the video.
- Which of the following types of content should never be enabled for Content ID matching?
- Which Of The Following Types Of Content Should Never Be Enabled For Content ID Matching? Pubic Domain
- What might alert you that someone may be attempting to monetize your assets? If the Asset Conflict report shows that an asset is in conflict in one or more territories.
- A partner is looking for a way to keep track of user-uploaded videos that match content they own. When using downloadable reports, what field might be helpful when linking multiple reports to build connections? Asset ID
- If an asset is owned by parties in different territories, how does revenue get paid out? YouTube will apportion the correct percentage of revenue to each owner.
- Who might receive payments by content owners? Content creators who are members of a network, or working with organization that manage their revenue.
- Partners that have repeated issues with Content ID abuse can face: Partner termination
- Which of these examples frequently contribute to invalid claims for sports partners? Commercials
- Which of the following is an example of Content ID misuse? Claiming user reuploads of advertiser commercials that are embedded within your broadcast reference
- In reviewing your disputed claims, you realize you uploaded a 10-minute reference file of your news program that contains a 1-minute clip from a third party. How can you fix this, if the claim results from the embedded clip? Release claim, and exclude the segment from your reference.
- What can happen if a video is claimed by multiple assets? The video’s revenue can exceed the revenue of the individual assets.
- A user video is claimed by one asset with a policy of Monetize worldwide and claimed separately by another asset with a policy of Block worldwide. If both partners own their respective assets worldwide, what is the applied policy? Block worldwide
- You’ve received a warning for over-claiming. What can you do to address this? Sort assets by number of claims and review assets with the most claims
- If an asset claiming a video is missing ownership in some territories, what is the default policy action? Track
- What is a negative consequence of an asset ownership conflict? Active monetization claims may be postponed
- What would be a good reason to reexamine a custom policy? A large number of disputed claims
- You hold the rights to a 15-minute celebrity interview. You’re fine if fans upload a clip, provided that their video also contains other content longer than your clip. What custom policy would achieve this goal? Block if user video match amount >50%, Monetize if user video match amount <50%.
- Which statement is true for manual review of claims? Your policy won’t be applied until the claim is made active
- Which of the following is a step you would NOT take to identify bad claims? Create an asset campaign
- A user uploads a mashup video with scenes from two different movies. You own one movie in the U.S. and your match policy is Monetize. The partner who owns the other movie in the U.S. also has a match policy of Monetize. What policy is applied in the U.S.? Monetize.
- If an asset owner doesn’t set a policy in a territory they have ownership, what policy gets applied? No policy
- Partner A and Partner B share ownership of an asset (in different territories). If Partner A releases a claim on a video, what happens? The claim is released for both Partner A and Partner B.
- If you and other partners own a single asset in different territories, how would Content ID handle claiming against a user-uploaded video? There can only be one claim per asset for each user video.
- Why might revenue in the Asset report not match revenue in the Video report? This happens when a video contains multiple assets. Revenue from all assets should add up to video’s revenue.
- Partner A and Partner B share ownership of an asset (in different territories). If a user video is matched against this asset, who sees the claim? Both Partner A and Partner B see the claim.
- Which policy is applied in a multi-claim scenario when partners have different match policies? YouTube applies the most restrictive policy to the claimed video
- Partner A set their ownership of an asset in Japan and Partner B set their ownership of the same asset in Korea. Partner A has a match policy of Monetize worldwide. Partner B has a match policy of Track worldwide. If a user video is matched and claimed against this asset, what is the applied policy? Monetize in Japan, Track in Korea
- It’s July 1 and the finance department needs revenue totals from June for accounting purposes. Where can they find the number they should use? The earliest that figure will be available is July 10.
- Which of these would be a good use case for a custom policy? Monetize short fan-uploaded clips, but block longer clips
- Why Would You Want To Check If There Are Additional Claims In The “Other Claims” Tab For A Particular Video?” To determine if any other assets affect the applied policy
- What is a benefit to monitoring asset performance from claims? To determine the reach and revenue potential of your assets.
- An asset is owned by Partner A in Canada and Partner B in Mexico. Partner A has a match policy of Monetize worldwide. Partner B also has a match policy of Monetize worldwide. When user videos are matched and claimed against this asset, which partner earns the revenue? Partner A earns for Canada, Partner B earns for Mexico
- When are claims “routed for manual review”? When specified by a custom policy provided by the partner
- What’s the difference between an ownership conflict and a claim? A conflict occurs when another party says they own your asset; a claim occurs when they publish a video containing your asset.
- In a multi-claim scenario, if one asset owner has a Block policy, and another asset owner has a Monetize policy, how does YouTube prioritize the policies? ouTube applies the most restrictive policy (Block).
- Which statement best describes the Revenue report? In YouTube Analytics, it contains information on the three major revenue streams for all content types.
- Why might a partner see data for assets they don’t own in any country? Some reports might display old data for previously-claimed assets.
- What three revenue sources are available directly through the YouTube platform? Ads, transaction, and subscription.
- Which downloadable report can help separate ad revenue by asset for payouts? Ads Partner Revenue Asset
- How might someone find out which assets are “monetized in all countries”? Go to the Asset report, then sort by match policy.
- Which Policy Condition Would Be Effective To Earn Revenue From Short Fan-Uploaded Clips?Monetize if user video match amount is less than 4:00.
- Which statement best describes the Ad Rates report?
- In YouTube Analytics, it contains information on how different ad types are performing over time relative to one another.
- What’s the best way to get an overview of revenue trends? Consult the Revenue report in Analytics.
- Where can partners find final, reportable revenue information? Monthly Ads Partner Revenue reports.
- What are the implications of not setting a match policy in a multi-claim scenario? Your desired match policy may not be applied to claimed user videos.
- What tactic can prevent loss of potential ad revenue? Ensure that enabled ad types are visible on the devices your audience watches on
- What type of data is only added to reports after a month has ended? Finalized revenue.
- What information is included in an Ad Rates report? How ad types are performing over time relative to one another.