Direct Sales
As I’ve said many times, having something to sell directly to your audience is ideal. Even more ideal is to sell something your audience has told you—directly or indirectly—that they want to buy.
Many offline businesses fail in social media because they develop an audience that doesn’t necessarily want what they’re selling. From this, they incorrectly assume social media audiences won’t buy. If you have an audience but have nothing to sell, you have an advantage… you get to watch, listen and learn what your tribe wants, rather than trying to force something on them they don’t want.
Integrated Sponsorships
Along the same lines, if you’re going to seek fee-based sponsors for your site, treat them like true patrons, not passive advertisers. This means you need to seek out sponsors you are genuinely passionate about, and then communicate that passion at various times to your readers, watchers, or listeners. This is where your influence platform can truly benefit a sponsor, and make it worth it to them to pay you more.
Another way to integrate a sponsor into the fabric of your platform is to create interactive promotions in which your audience participates. Whether it’s a contest or a discount or a special bundled deal, remember… what’s in it for them matters way more than what’s in it for you.
Network Marketing
The network marketing industry has grown-up from dubious early days and becomes a legitimate marketing model and a multi-billion dollar industry. Applied online, it’s really just a tiered version of affiliate marketing. And as with affiliate marketing, you’d better genuinely believe in the product or service if you’re going to become an advocate for it. In fact, unlike most affiliate programs, you’re often required to use the product in order to promote it under the network marketing model.
I’ve never done any network marketing because I’m not about to harass my friends and family with the latest “opportunity.” But I’ve been watching the network marketing space online, and it seems an inevitable match for social media. Good old’ content marketing removes the uncomfortable ickiness of personal pitching and amplifies distribution across the planet, and that’s too powerful to be ignored.
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The job of the headline is to get the first line of your copy read.
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- http://krm.usinternet.com/materials/185701.pdf
- http://www.directcreative.com/blog/great-headlines
- http://www.copyblogger.com/smart-people-headlines/ http://www.marketo.com/b2b-marketing-resources/best-practices/is-content-marketing-traditional-advertising%E2%80%99s-new-rival-infographic.php?mkt_tok=3RkMMJWWfF9wsRokuKXIdO%2FhmjTEU5z16usuW6S2iokz2EFye%2BLIHETpodcMTcpnPbDYEhcSI4JkxgVAR%2B2UbotF7vpfWQ%3D%3D
- Step One: Identify Your Audience-International Association of Business Communicators
As always, start by identifying your audience. After all, if you don’t know who they are and what they want, you’ll rarely be successful in crafting a story that will captivate them.
Step Two: Look Back At Your Experiences-Red & Blackit’s time to take stock of your experiences. Make a list of your major professional and personal milestones. Brainstorm a list with 2-4 ways each experience has brought you closer to reaching the goal your audience is also after.
Step Three: Identify Learning and TrendsThe highlights of your story will focus on decisions that enabled you to learn new skills or industries as well as trends that have followed you for a long time. Write down your 2-4 biggest learning curves and two trends that have followed you throughout your career. 4 of my biggest learning curves are leadership, search engine marketing, Spanish, and Chinese. Feel free to be creative! Learning can be a trend, change can be a trend, and growth can be a trend — as can any specific industry, type of boss or type of work.
Step Four: Captivate with Words you have all the components of your story written down, now it’s time to make the magic. You can either start by writing the story of each of your career moves (as the Google director explained above), or you can start off with your overall career and how your experiences and choices make you the perfect candidate for your audience.
http://socialmediatoday.com/danielschawbel/461551/personal-branding-your-way-through-career-pivot