US Users Snapchat Research Stats : Two Primary Generations of Ages Best For Marketing: 13 to 34
- 82% of Snapchat users are ages 34 or younger from it’s 400 million active users to run ads (Snapchat)
- Q3 2020: 48% of U.S. internet users aged 15 to 25 years (Statista)
- 2019 Snapchat reached 75% 13 to 34-year-olds: Reaching more 13-34-year-olds in the US than Facebook, Messenger, Instagram combined.
- 18% of people ages 36-45 use Snapchat
- 11% of people ages 46-55 use Snapchat
- 35+ watching content on Discover every day has grown over 40% year-over-year (Zephoria)
- US 90+ Million Social Media Users Who Use Snapchat (OmniCore/(Sprout Social):
- 29% living in an urban area
- 20% living in a suburban area
- 20% living in a rural area
- 34 % of US Latino respondents stated that they accessed the photo sharing app every day (Statista)
- US direct spending power across Millennials and Gen Z users on Snapchat is a combined $1 trillion (Snapchat)
- Snapchat usage most prevalent in lower income brackets – spike in usage among those who have attended some college (Business of Apps)
- US Millennial Audience: (Hootsuite)
- Millennial generation ages: 1981 – 1996
- 700 Billion in the US Spending Power: Largest Generation in US History (Snapchat Investor)
- US Generation Z Audience:
- Born 1997 -2012 (Pew Research)
- $323 billion in the US Spending Power: will make up 30% of the US workforce by 2030 (Snapchat)
- Consistent themes that emerge around the environment, caring about customers, and product exclusivity.
- More than half of Gen Z participants in the US said their favorite brand was recommended by friends and family, which was over 50% more Gen X and Baby Boomers in the US (Social Media Today)
- United States who were Snapchat users April 2018, 64 % of Hispanic U.S. teens
- Use Snapchat for limited time offers, geo-targeted to reach people shopping around your store/s. Snapchat has targeting options like ‘Radius Targeting’ and ‘Location Categories’ – enable brands to select certain locations (ex: bars) within a chosen region, in order to serve more relevant ads.
- People Use Snapchat while on-the-go, commuting, socializing, and shopping (Social Media Today). They also use it to talk to friends, share photos, play with filters, and share what is happening in their given day.
